Updated for 2023 on 13 February 2023.
We've listed the 10 most popular bike brands in the UK by average monthly searches, is your bike on the list? In any case, consider a dedicated cycling insurance policy from Pedalsure to cover you and your bike against theft, accidental damage, public liability and loads more.
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Changes From Last Year
There are some interesting developments since our 2022 list. Interestingly, search interest is down approximately 20% across the board, reflecting we think the slightly reduced demand for bikes since the pandemic.
- Specialized remains the most popular bike brand in the UK, sitting pretty atop the list for the second year running.
- Brompton has moved up five places to become the second most popular bike brand in the UK. Their iconic folding bike may be small but their popularity is increasingly mighty!
- A new entry this year for trendy e-bike brand VanMoof who take joint-seventh place alongside industry stalwarts Cannondale and Cube.
- Orbea drop off the list for 2023. The Spanish brand was in ninth position in 2022.
The List
1. Specialized
40,500 average monthly searches
Specialized was founded in California in 1974 by current CEO Mike Sinyard. Specialized has gone on to become one of the market leaders in the bicycle industry and it’s no surprise to see Specialized at the top of this list.
Models you may have heard of: Rockhopper, Venge, Tarmac
2. Brompton
33,100 average monthly searches
Founded in 1976, Brompton is a British manufacturer of folding bicycles, arguably the most iconic and well known folding bicycle bike in the world.
Models you may have heard of: CHPT3 Edition, A Line, C Line
3 (Joint). Trek
22,200 average monthly searches
Founded in 1973, Trek is the largest bicycle brand based in the US. Trek created a name for themselves in 1983 when they released their first mountain bike.
Models you may have heard of: Domane, Supercaliber, Émonda
3 (Joint). Canyon
22,200 average monthly searches
Relatively new to the market compared to its competition, Canyon was founded in Germany in 2002 by Roman Arnold who previously supplied bike parts. Canyon is now sold in more than 100 counties worldwide with a popular direct to consumer model.
Models you may have heard of: Ultimate, Aeroad, Endurace
5. Giant
18,100 average monthly searches
Founded in 1972 in Taiwan, Giant has always been a market leader and is the largest bicycle manufacturer in the world.
Models you may have heard of: TCR, Contend, Revolt
6 (Joint). Raleigh
14,800 average monthly searches
Founded in Nottingham by Sir Frank Bowden in 1887, Raleigh is one of the oldest and best known bike brands. Raleigh now has a wide range of bikes from electric to folding and commuter bikes.
Models you may have heard of: Chopper, Burner, Pioneer
6 (Joint). Ribble
14,800 average monthly searches
Founded in 1897 Ribble joins the list as one of the oldest brands in cycling. Founded in the UK, Ribble has kept its British roots, with a flagship show room in Clitheroe and by sponsoring British continental pro cycling teams.
Models you may have heard of: Endurance SL R, CX SL, Ultra TT
7 (Joint). Cannondale
9,900 average monthly searches
Cannondale started in 1973 by manufacturing cycling accessories, they continued to innovate and have always been a pioneering brand working with aluminium in 1983 and carbon in 2004.
Models you may have heard of: Topstone, Synapse, SuperSix Evo
7 (Joint). VanMoof
9,900 average monthly searches
Newcomer VanMoof is a Dutch brand specialising in urban-focused e-bikes with a distinctive geometry. VanMoof raised $128 million in 2021 so you can expect to see a lot more of them in the future!
Models you may have heard of: VanMoof S5
7 (Joint). Cube
9,900 average monthly searches
Another relatively young bike brand, Cube was founded in 1993. Cube are known for their top-end mountain bikes and thanks to their German heritage are popular in Europe.
Models you may have heard of: Attain, Agree C:62, Litening C:68
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